The Messi Experience Officially Launches in Chicago
Launching this month, a new immersive exhibition celebrates Leo Messi's journey from Rosario, Argentina, to global football dominance.
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Editorial Dept.
The Messi Experience World Tour has officially landed in Chicago, marking the start of its highly anticipated U.S. run. The immersive exhibition opens to the public on Friday, July 4, inviting fans to explore Messi’s journey through October 2025 in Logan Square.
Produced by Ryve & Aone Agency & PRIMO Entertainment, the Chicago stop offers an immersive tribute to Messi’s impact on the game, brought to life through interactive technology, visual design, and interactive features.
“This project has always been about more than soccer. It’s about creativity, dedication, and the power of connection,” said Sebastian Diericx de ten Hamme, Leading Partner at Ryve & Aone Agency and a lead voice behind The Messi Experience. “To open this U.S. tour in Chicago with the support of its rich artistic culture, and to see the energy from fans here, is incredibly rewarding.”
The Messi Experience Chicago expansion and launch was made possible through the support of key champions and community collaborators, including PACO Collective and Chicago Fire, who were instrumental in bringing this experience to life.
The exhibition includes a specially commissioned Messi Mural by pioneering Chicago graffiti artist Miguel Aguilar (aka Kane One), created exclusively for the Chicago stop. Designed as both a tribute to Messi’s personal path and a reflection of the city’s street art tradition, the mural is part of a broader commitment to supporting Chicago’s creative community and celebrating local voices through public art.
“Messi’s story is one of resilience and impact, and that’s something I see in the communities I paint for,” said Miguel Aguilar. “Bringing that to life through graffiti in this space feels like a full-circle moment.”
Tickets are on sale now at www.themessiexperience.com/chicago. Limited-edition merchandise is available for purchase onsite and online, with all proceeds from mural-themed items directly benefiting the Graffiti Institute, supporting local youth through street art education.
The experience is open daily from 9 AM to 9 PM, with the last tour beginning at 9 PM and doors closing at 10:30 PM. We encourage visitors to check the website for the latest hours and availability. The exhibition is located at 2367 W. Logan Blvd.
Follow @TheMessiExperience on Instagram and Facebook for live updates, behind-the-scenes content, and community programming announcements.
About Ryve & Aone Agency:
Ryve & Aone Agency is a FIFA-licensed sports management firm specializing in player representation, transfers, and sponsorships. With over 20 years of experience, we have facilitated deals with top clubs like Real Madrid, Boca Juniors, and River Plate, as well as partnerships with national teams across Europe, Asia, and Latin America. Our expertise spans scouting, contract negotiations, and brand sponsorships with companies like Samsung and Betsson, ensuring athletes maximize their careers on and off the field.
About Primo Entertainment:
Primo Entertainment is a leading entertainment company in the United States and Latin America that works with major artists as well as the most recognized formats and exhibitions in the world. Headquartered in Miami, Primo has offices throughout Central and South America. Since its inception, Primo has worked with major international musical artists such as Justin Bieber, Ariana Grande, Enrique Iglesias, Cirque Du Soleil, among many others. Primo has also produced and promoted international exhibitions such as Beyond Van Gogh, Beyond Monet, Frida Kahlo, The Life of an Icon and Space Adventure.
For more information, visit www.primo-entertainment.com and follow @primo.entertainment.
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