David Beckham and Stella Artois Highlight Bars as the Heart of the FIFA World Cup 2026™ Experience
Story by:
Editorial Dept.
David Beckham is the main star in Stella Artois’ latest FIFA World Cup 2026™ campaign fortifying the bar as the best place to watch the tournament. It shows how collective viewing experiences and exclusive events (as well as limited edition product releases) can elevate matchdays for supporters. The campaign as a whole is about capturing the excitement of celebrating the world’s biggest football event together.
In a press release, Stella Artois Artois announced that throughout the tournament, fans will find curated viewing experiences transforming bars into the ultimate viewing arenas, as well as Stella Artois- and FIFA World Cup 2026™-branded merchandise and limited-edition packaging.
Fans will also have the chance to win beer money for their Stellas, courtesy of Stella and David Beckham, throughout the tournament.
To enter to win, 21+ fans can follow @StellaArtoisUSA for details on the #AllRoundsOnBeckham sweepstakes during every round of the tournament. Stella is elevating the rituals that define soccer culture, ensuring the most unforgettable goals, saves and celebrations are shared over a Stella.
This campaign is anchored by global brand ambassador David Beckham who stars in Stella Artois’ new “Celebration” TVC debuting April 15. The spot draws parallels to the ritual of lifting a Stella chalice with the excitement of celebrating a goal. It’s a tribute to the millions of moments of glory unfolding in bars across the country, far beyond the pitch.
David Beckham, global Stella Artois brand ambassador, said: “For every goal scored on the pitch, millions of fans celebrate around the world. That shared energy is what makes the World Cup unforgettable – and the most meaningful celebrations are the ones people experience together.”
Chris Jones, VP of Marketing for Premium Brands at Anheuser-Busch, said: “Stella Artois’ message is simple: moments of great passion deserve to be savored. We believe the true roar of the game is in the electric energy of fans celebrating in their local bars. That ritual of watching the game with friends is a beloved tradition, and this campaign is an open invitation for fans everywhere to elevate their celebration and honor the moments with a taste experience that’s worth it.”
Stella Artois’ proud sponsorship of the FIFA World Cup 2026™ is part of Anheuser-Busch’s long-term investment in soccer across the U.S. and worldwide. Through its portfolio of brands, Anheuser-Busch also supports the U.S. Men’s and Women’s National Teams, and the Mexico Men’s and Women’s National Teams, continuing its legacy of championing the game – and the fans who make every moment, and every taste, worth more.
For more information, visit www.stellaartois.com and follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on YouTube and X.
See Official Rules for the All Rounds on Beckham sweepstakes at stellaartois.com/allrounds.
About Stella Artois:
Stella Artois® is a Belgian-style lager and part of a brewing tradition of crafting the finest lager with quality ingredients since 1366. Known for its malty middle and crisp finish delivering a full flavor and a hint of bitterness, this beer is recognized internationally for its excellence and taste. Stella Artois is best enjoyed in the iconic Chalice according to the 3-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Along with its classic lager, Stella Artois also offers Stella Artois 0.0, a zero-alcohol brew with the same refreshing taste. Visit www.stellaartois.com for more information.
Comments 0
No Readers' Pick yet.