California Men’s Grooming Brand BYRD Teams Up with Surf Icon Kai Lenny in New Sponsorship Deal
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Editorial Dept.
BYRD, the California men’s grooming brand is riding high with a new ambassador who perfectly captures its ocean-led identity and performance principles. By teaming up with world class waterman Kai Lenny the brand cements its surf culture bona fides while highlighting a range of products for easy beach-inspired style. This partnership represents a strategic play to bring the modern athlete’s active and everyday lifestyle into the high performance grooming category.
A press release from BYRD disclosed that Lenny is joining as an official brand ambassador and sponsored athlete, alongside longtime partners including Hurley, Red Bull, and TAG Heuer.
As part of the collaboration, Kai Lenny will be the face of the brand’s Big Wave Texture Spray, a hero product that launched this year. The natural partnership combines grooming and ocean culture and celebrates beach hair in a bottle. The Sea Salt Surf spray is a texturizing styling spritz. With sea salt and coconut water, this combo adds natural shine and volume with a beach vibe. Texturizing Surfspray was designed to create beach hair texture while maintaining healthy shine and hydration.
Born and raised on Maui, Kai Lenny is widely regarded as one of the most accomplished water athletes of his generation, including big-wave surfing, stand-up paddleboarding, windsurfing, kiteboarding, and foiling. His fearless approach, respect for the ocean, and commitment to performance align seamlessly with BYRD’s mission to create grooming essentials designed for life in and out of the water.
“Kai represents everything BYRD stands for, which includes authenticity, performance, and a deep respect for the ocean,” said Chase Wilson, Founder of BYRD. “He’s not just a surfer; he’s a true waterman whose lifestyle demands products that work as hard as he does.”
About BYRD Hair
BYRD offers a complete range of award-winning formulas tried & tested in the barber shop and designed to keep you looking slick from beach to street, morning to night. BYRD hatched in 2012 when professional surfer and Newport Beach, California native Chase “Big Bird” Wilson set out to create a modern-day pomade. Using only the highest quality natural ingredients for its functional formulas, BYRD elevates the daily grooming routine with premium options that deliver effortless results.
Visit byrdhair.com to find out more about BYRD’s collections and partners.
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