Dak Prescott Teams Up With Spindrift for the New Campaign and Limited-Edition Dak Pak
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Editorial Dept.
Dak Prescott is expanding his relationship with Spindrift from investor and longtime customer to official brand partner. The Dallas Cowboys quarterback is starring in a new “Fake Nothing” campaign and helping launch a limited-edition Dak Pak built around two of his favorite seasonal flavors. The collaboration also includes a charitable component benefiting Prescott’s Faith Fight Finish Foundation.
In a press release, Spindrift announced that the limited-edition Dak Pak became available on October 20 through the company’s website, with quantities available while supplies last.
Prescott was drinking Spindrift well before he invested in the company. As an elite athlete, he is deliberate about the choices that support his health and performance, including what he drinks. Made with real squeezed fruit, Spindrift offered the great taste he wanted in a beverage that fit those priorities.
“I care what I put in my body, and that’s what first drew me to Spindrift,” said Prescott. “I had it in my fridge before I ever invested in the company. It tastes great, especially when I’m looking for a break from simply drinking water, and I appreciate that it’s made with ingredients I recognize. The more I learned about the brand, the more I wanted to be part of it.”
“Dak was a fan before he was a partner, and that means a lot to us,” said Dave Burwick, CEO of Spindrift. “He understands why we put so much care into what goes into every can. As the first beverage brand to become verified under the Non-UPF Verified Standard, we’re proud to offer a choice that reflects the high standards athletes like Dak set for what they drink.”
Prescott is the third professional athlete Spindrift has partnered with this year who is also an investor in the company, joining Azzi Fudd, a Dallas Wings guard, NCAA champion, and the No. 1 pick in the 2026 WNBA Draft, and Derrick White, an NBA champion, Boston Celtics guard, and winner of the 2025–26 NBA Sportsmanship Award. All three were Spindrift fans before becoming investors. Together, their partnerships underscore Spindrift’s appeal to athletes who want great taste without compromising on what goes into the beverages they choose.
Introducing the Limited-Edition Dak Pak
To celebrate the partnership and peak football season, Spindrift and Prescott are launching the Dak Pak, a limited-edition collection featuring two of Dak’s favorite fall Spindrift flavors: Cranberry Punch, a seasonal flavor made with real squeezed cranberries, and Fuji Apple, made with real pressed apples.
Made for tailgates, watch parties and game-day fridges, the Dak Pak also includes exclusive gear featuring Prescott’s signature: a YETI can cooler and a custom-made hat. A limited number of Dak Paks will be available exclusively at https://drinkspindrift.com/
The partnership also supports a cause close to Prescott. For every Dak Pak purchased and shipped to a Texas address, 100% of the purchase price will be donated to Dak’s Faith Fight Finish Foundation, which empowers individuals, families, and communities to find strength through adversity.
About Spindrift Beverage Co.
Spindrift Beverage Co., Inc. is challenging people’s expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Real fruit tastes better®, that is the Spindrift difference.
Every Spindrift product is verified under the Non-UPF Verified Standard and crafted to celebrate the aroma, texture, and taste of real squeezed fruit in every sip. Spindrift® Sparkling Water is available nationwide, and Spindrift® Soda and Spindrift® Tea are available in select retailers and online. The company donates to environmental not-for-profits through membership in 1% For the Planet. Spindrift is headquartered in Newton, MA.
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