Chelsea FC Announces Global Automotive Partnership With GAC
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Editorial Dept.
Chelsea FC has expanded its commercial roster with a new global automotive partnership with Chinese manufacturer GAC. The agreement will make GAC the club’s official automotive partner and bring its AION vehicles into selected matchday activities. The deal also includes fan experiences, digital content, and vehicle displays.
The partnership will extend across the U.K., Europe and other international markets as GAC expands its global presence, according to a press release from Chelsea FC and GAC. Vehicles from GAC’s AION range will escort Chelsea’s men’s team to Stamford Bridge on selected matchdays, while the two organizations will also collaborate on fan engagement and digital storytelling.
GAC and Chelsea FC first worked together during the club’s 2026 pre-season tour. The new agreement expands that relationship as GAC builds its presence across the U.K., Europe and other international markets.
The UK and Europe are important markets in GAC’s international development. The partnership with Chelsea FC adds a new dimension to this work, complementing product introductions, sales-channel development and customer support. It will help GAC reach audiences beyond traditional automotive channels as the company continues to build its presence across the region.
GAC’s European lineup includes the AION V electric SUV and the AION UT compact electric hatchback, offering options for family travel and everyday mobility. Both models reflect the company’s focus on practical usability, technology and quality.
The partnership also forms part of GAC’s One GAC 2.0 global strategy and its Local for Local approach. By combining the partnership’s international reach with activities shaped around local interests, GAC and Chelsea FC will build lasting connections together with supporters and customers.
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