Pizza Hut’s Heart-Shaped Pizza Is Back and the Backstreet Boys Are in on It
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Editorial Dept.
Pizza Hut is bringing back its Heart-Shaped Pizza for Valentine’s Day, and this year’s return comes with a pop-heavy side of nostalgia. The brand is teaming up with Backstreet Boys members Nick Carter and Howie Dorough for a seasonal campaign built around the group’s “Shape of My Heart,” turning a limited-time menu item into a memorable Valentine’s Day moment.
The promo runs now through February 22, with a medium one-topping Heart-Shaped Pizza on hand-tossed crust and prices starting at $11.99. The pizza arrives uncut, and as always, pricing and participation can vary by location.
According to a press release, Pizza Hut is “making things official this Valentine’s Day” by partnering with Carter and Dorough as it looks to “Feed Good Times” and celebrate the return of its “beloved Heart-Shaped Pizza.” The brand also positions it as a meeting of two familiar “heart” icons, with the band’s love-song legacy on one side and Pizza Hut’s heart-shaped pie tradition on the other.
Pizza Hut says the campaign includes a series of social spots inspired by the band’s hit, with Carter and Dorough staging a playful generational showdown over Millennial vs. Gen Z hand-heart gestures before agreeing to follow their hearts and share a slice. It is the kind of wink-at-the-camera concept built for short-form feeds, and it is exactly what you would expect from a Valentine’s campaign that wants to live beyond the menu.
If you are just trying to order without digging through clips online, Pizza Hut is directing fans to its official Heart-Shaped Pizza page, which is the most useful place to confirm availability in your area and get the ordering flow right. You can start there at Pizza Hut’s Heart-Shaped Pizza hub.
The press release also nods to the band’s current momentum, noting the Backstreet Boys recently celebrated the 25th anniversary of its landmark album Millennium and are continuing their “Into The Millennium” residency at the Sphere in Las Vegas. The Sphere’s official listing is here: Backstreet Boys at Sphere.
Before you hit checkout, the fine print matters. This specific offer is limited time, the pizza is a medium one-topping on hand-tossed crust only, extra toppings and cheese cost more, and availability varies. If you are buying it for the novelty and photos, the “uncut” detail is also worth knowing ahead of time. But if you’re looking for a memorable meal for the most romantic holiday, this heart-shaped pizza is a fun (and quite cheesy) option.
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